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Thanks for taking a look at this small sample of the work I’ve done so far.
I’m glad you are here.
Communicating STRATEGY
At any company over 130 years old, there are bound to be some “ways things have always been done” attitudes. With a new CEO and executive leadership team in charge, The Coca‑Cola Company was looking for new ways to work.
Bringing a brand to life
The distillers of Jim Beam, Knob Creek, Basil Hayden’s, and other craft whiskeys are in the processes of bringing their brands together under one parent brand. We were tasked with defining and crafting the story of the James B. Beam Distilling Co. and its role as a parent brand, and the stories of the other brands within the portfolio.
Reimagining the retail experience
In 2006, REI “pledged to be a climate-neutral and zero-waste-to-landfill company in 2020 focusing on the five areas of its business: green buildings, product stewardship, proper paper usage, reducing waste, and energy efficiency.” To achieve this goal, we helped REI develop the Store of the Future.
Giving patients a voice
For patients who have been on opioids for a long time, tapering off of their medication can be scary. This short video combines tapering experience stories with expert content from clinicians.
Designing for understanding
A suite of materials to educate patients about opioids. This trio of informational booklets covers what to know before starting an opioid prescription, what to do in the event of an overdose, and how to begin tapering off opioids.
Creating a user-friendly process
Designed in partnership with a specialist in addiction psychiatry at UC Davis Health, this multi-page packet guides a patient through the process of starting a buprenorphine treatment plan.
Designing interactions
The University of California, San Francisco set an aggressive goal to reduce its carbon footprint across its expansive campus. UCSF partnered with us to create a marketing and pledge campaign to engage building occupants and the general public.
Experimental Experiences
Radio Here is a temporary, interactive listening space that is open to everyone. It is a project that was built around a simple prompt: “What do you think someone should hear?”